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Tony Mobily's picture
By Tony Mobily
Saturday, December 17, 2011 - 00:15

HTML Emails are here!

When we designed Apollo, we decided that we could create some really good notification emails without using HTML. There are, no doubts, several advantages when you use text-only emails: spam filters never seem to bother you; there is never a formatting problem (and believe me, different email clients can render things very differently); finally, they are easier to generate.

The only problem, is that they look "plain". Very "plain". Plus, judging by our users' comments, we obviously overestimated our ability to create good-looking, text-only emails.

We found that there was only one solution to the problem: implementing HTML emails. So, we did!

Here is what an email from Apollo looks like now:

We worked really hard to make sure that everything looks 100% OK even on a phone. For example, this is what you'll see in your iPhone:

HTML emails are a strange beast. They are rendered by an email client, rather than an established HTML browser. So, please let us know if any one of Apollo's email doesn't render well in your client: we will look into it straight away!

11 comments so far

Erik Reagan's picture

Erik Reagan

Sat, 12/17/2011 - 00:35


I started noticing these emails a few days ago. I'm loving the ease of reading them now. Thanks for the nice changes!


Tony Mobily's picture

Tony Mobily

Sat, 12/17/2011 - 00:36



Good to hear Erik!


Fitz Haile's picture

Fitz Haile

Sat, 12/17/2011 - 05:15


I cannot tell you the joy this brings me.

When Erik told me about I was so excited I could barely figure out how to send myself a test email.

This makes a massive difference. Since Apollo is ultimately a communication tool, the usability and UI of the emails is almost important (to me) as the app itself.

The fact that we as users can voice our opinions and have them answered in the product is really cool.


Darrin's picture


Sat, 12/17/2011 - 11:16


Every morning I cringed when i got my daily digest email. It was so freakin ugly and not easy on the eyes at all.
I was so excited the first morning I got the first html formatted email. Clean and easy to read.

Thanks guys for listening and doing this

Tony Mobily's picture

Tony Mobily

Sat, 12/17/2011 - 18:50


Thank you everybody!

Lasse Boisen Andersen's picture

Lasse Boisen Andersen

Sat, 12/17/2011 - 18:54


Fantastic move - this makes the whole package seem way more polished and the e-mails now provide a quick, delightful overview of the tasks at hand. GJ guys

William Hesketh's picture

William Hesketh

Sat, 12/17/2011 - 22:58


I used to cringe at the plain-text emails, so much so that I turned them off. When I re-enabled them a few days ago I was saddened to see the same old plain-text versions, and out of the blue the very next day I started getting these wonderful html versions!

Thank you very much, it's awesome to be able to use the email feature once again!

Impulse Creative's picture

Impulse Creative

Sat, 01/07/2012 - 07:01


When there are attachments in the emails it would be nice if they link to the actual message for ease of viewing. One of our clients always says the attachment never came through...Half the problem is the client... but it would be a nice shortcut for the simpler

Tony Mobily's picture

Tony Mobily

Sat, 01/07/2012 - 15:30



Vedy true...
Adding a feature request!


Dan Dascalescu's picture

Dan Dascalescu

Thu, 02/02/2012 - 18:09


Nice! From the screenshot, it looks like Apollo's emails have the best looks among 20 or so PM/CRM systems I've tested.

This doesn't appear pictured in the screenshots, but is there a link to mark a task as done straight from the email? Insightly and Wrike have that feature.

Tony Mobily's picture

Tony Mobily

Thu, 02/02/2012 - 20:30


Not at the moment, but I do like the feature!
Please email us how they do it there, we will have a look!