Decide how to view and sort contact names
When it comes to regional settings, Apollo needs to deal with several issues: timezone, date format (DD/MM/YYYY or MM/DD/YYYY), language, and so on. There is another detail, in terms of localization, that escaped in the first version of Apollo: the ability to set, in the CRM side of things, how to display people's names: "name, last name" or "last name, name". Apollo, by default, would display them as "name, last name" and would order contacts by last name.